About Us
Key Facts About Heritage Capital Management
- Independent, privately owned investment management firm
- SEC Registered Investment Advisor
- Founded in 1989
- Offices located in suburbs of Chicago and Denver
- Investment programs utilize stocks, variable annuities, and ETFs
Heritage Capital Management is an independent, privately owned, investment management firm. Founded in 1989, HCM is an SEC Registered Investment Adviser that manages client accounts on a discretionary basis.
Our management philosophy is based on three overriding principles.
- While there are never any guarantees in investing, our first goal is to "own the best and ignore the rest" in terms of stock selection and asset class allocation. In short, we strive to keep our portfolios focused squarely on the market's leadership.
- Next, we believe it is vital to manage the risk associated with the stock and bond markets on an ongoing basis. Thus, our objective is to keep portfolios in-tune with the risk/reward environment of the overall market environment at all times. We strongly believe that strategies designed to reduce exposure to market risk during severe declines should be part of every investor’s portfolio.
- Finally, we strive to produce "absolute returns" regardless of the market environment.
We invite you to review our approach to the markets and our investment management programs. And since we pride ourselves on personal service, if I can ever be of assistance, please do not hesitate to contact me directly.
David D. Moenning
President
FAQ's About Heritage Capital Management
Q: Is Heritage Capital Management Registered?
A: Yes. HCM is a Registered Investment Adviser with the United States Securities and Exchange Commission under the Investment Advisers Act of 1940.
Q: Is HCM Experienced?
A: Yes. Heritage Capital Management was founded in 1989. As of 10/31/2010, HCM manages money for over 500 client accounts. Mr. Moenning has over 23 years experience managing client assets.
Q: Are HCM’s Investment Programs Mutual Funds?
A: No. Our Investment Management Programs employ stocks, mutual funds, and ETFs as investment vehicles.
Q: Does HCM have Custody of my Account?
A: No. HCM is given Discretionary Authority to manage your accounts, but does not have custody at any time. Clients retain all rights of ownership. Specific mutual funds and life insurance companies or Trust Company of America, a custodial firm based in Englewood CO, holds physical custody of the assets.
Q: Can I Cancel the Program at any time?
A: Yes. You may cancel our service at any time by providing written notice to Heritage. However, as a new client we ask that you give the program a fair trial of two to three years.
Q: Is there anything else I need to know?
A: Yes. HCM’s programs are NOT SHORT-TERM investments. Investment returns and principal value will fluctuate. Investments in stocks, mutual funds, variable annuities, and ETFs may lose value. For more complete information including management fees, expenses, and risks, see our most recent Form ADV Part 2A. Please read the Investment Management and Authorization Agreement before employing our services.
Q: How do I get started?
A: See your Financial Advisor for assistance in completing our Investor Profile and the necessary documents.
